A Word From Our Sponsor.
2007-02-05
Another Superbowl has come and gone, leaving more of an impact for the advertisement campaigns that it will spawn than anything else. The majority of people out there in tv-land couldn’t give two shits about the foot-ball being played on the day, but they will still experience the aesthetic wonder of this year’s version of the Budweiser Frogs or the ‘Wazzup’ guys or Terry Tate during television commercials for the foreseeable future along with the rest of us. The marketing dollars that are pumped into this one event are quite startling and quite absurd. Why is it a good idea for all these companies to blow a huge portion of their advertising budgets on this one day of the year in January? Yes, national viewership for this one event is perhaps higher than for any other single event of the year, but surely not everything is going to get noticed. The advertisers are taking the ‘throw-it-at-the-wall-and-see-what-sticks’ approach, and this is a strategy that by definition is going to leave some of them as major losers. Why not gear your biggest ad campaign of the year up for a time when there is relatively little other noise being made by your rivals? Someone will try this and succeed. Perhaps they already have actually – I’m always in the kitchen making snacks when the ads are on.